Q. a) Explain the five (5) product levels within the customer value hierarchy. (10 marks) b) Discuss the various stages of new product development by using a residential property development Read More …
Author: Thomas Sim E3009
Market segmentation bases and variables Q4
Q. a) Elaborate on two (2) bases/variables for property purchasers’ market segment. (10 marks) b) Explain the market-targeting strategies that firms can choose after identifying the best market segment. (15 Read More …
Internal and micro environment affecting marketing strategies Q5
Q. a) Discuss two (2) elements of a company’s internal environment and how each may affect a company’s marketing operation. (10 marks) b) Discuss three (3) variables within the company’s Read More …
Pricing strategy Value vs Cost based pricing Q6
Q. a) Elaborate on the pricing strategies for a new product during the introductory stage. (15 marks) b) Explain the difference between value-based pricing and cost-based pricing. (10 marks) (25 Read More …
Segmentation customer-driven marketing strategy Q7
Q. a) As marketing companies move away from mass marketing towards target marketing, firms are focusing on the buyers who have greater interest in the values they create best. Discuss Read More …
Elements of a contract Q1
Q. A promise is not binding, unless it is sealed. State the main elements of a contract. (20 marks, 2019 Q1) A. Similar questions were asked in: 2017 Q1a Elements Read More …
Sources of Malaysian law Q2
Q. With relevant examples, describe the various sources of Malaysian law. (20 marks, 2019 Q2) A. The question specifically asked for examples. Therefore, for the different sources of law, give Read More …
Structure and function of legislation Q3
Q. Explain the structure and function of legislation in Malaysia. (20 marks, 2019 Q3) A. Similar question was asked in 2018 Q2 Ref: Earlier question
Nuisance Order non-compliance consequences Q4
Q. Sufian received a notice requiring abatement of nuisance under Section 87, Street, Drainage and Building Act 1974 (Act 133), but intentionally do not comply with the notice. State the Read More …
Disciplinary action against REA Q5
Q. Part VII; Disciplinary and Other Proceedings of Valuers, Appraisers, Estate Agents and Property Managers Act 1981 (Act 242), provides that the Board of Valuers, Appraisers, Estate Agents and Property Read More …
Arbitration award set aside Q6
Q. With reference to the Arbitration Act 2005 (Act 646) as at 1 November 2018, state five (5) circumstances in which an award can be set aside by the High Read More …
Restriction of Estate Agency Practice S.22C Q7
Q. Discuss the restrictions of the practice of real estate agents in accordance to Section 22C of Valuers, Appraisers, Estate Agents and Property Managers Act 1981 (Act 242). (20 marks, Read More …
Misrepresentation Definition and Criteria of Q8
Q “All our clients were influenced by the promises made by the ABC Company and made full cash payments to ABC after both sides of ABC and the customer signed Read More …