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justLETAK! MAIN SITE > Archive for 2018 D05 Mkt

Category: 2018 D05 Mkt

5 Steps in Marketing Process Q1

31/08/2018 Thomas Sim PEA2066

Q. a) Elaborate the differences between ‘marketing’ and ‘marketing management’. (10 marks) b) Elaborate the five (5) steps of the marketing process. (15 marks) (25 marks, 2018 Q1) A. a) Read More …

2018 D05 Mkt1.5

Role and function of Real Estate Marketing Q2

31/08/2018 Thomas Sim PEA2066

Q. a) Explain briefly the common marketing functions in real estate. (5 marks) b) Discuss how real estate characteristics may influence the roles and functions of real estate marketing. (20 Read More …

2018 D05 Mkt1.5

PLC and their market strategies Q3

31/08/2018 Thomas Sim PEA2066

Q. A product life cycle (PLC) has five (5) distinct stages/phases. a) Briefly explain four (4) stages of the PLC. (5 marks) b) Explain the various market strategies to be Read More …

2018 D05 Mkt1.5

Positioning and Differentiation for segments Q4

31/08/2018 Thomas Sim PEA2066

Q. a) Define the positioning of a product in creating a differentiated value for the targeted segment of the market. (5 marks) b) By focusing on a certain segments of Read More …

2018 D05 Mkt1.5

Customer Driven Marketing Strategy Q5

31/08/2018 Thomas Sim PEA2066

Q. a) Define customer driven marketing strategy. (5 marks) b) Discuss the differences between market segmentation, targeting, differentiation and positioning. (20 marks) (25 marks, 2018 Q5) A. a) Similar question Read More …

2018 D05 Mkt1.5

Promotional Mix Q6

31/08/2018 Thomas Sim PEA2066

Q. a) Compare the two (2) basic promotion mix strategies in which firms can choose. (10 marks) b) Explain the factors that may affect he design of the promotion mix. Read More …

2018 D05 Mkt1.5

Market-Skimming vs Market-Penetration Pricing

31/08/2018 Thomas Sim PEA2066

Q. Pricing strategies usually change as the product passes through its life cycle. Companies can choose between these broad strategies: market-skimming pricing and market-penetration pricing. a) Explain market-skimming pricing and Read More …

2018 D05 Mkt1.5

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